National Hospitality Day 2022 takes place on Friday September 16th.

We need you to get involved by doing what you do best: delighting your customers and guests by laying on exciting activities, offers and events.

How you decide to support, is up to you. Activities could be as ambitious as hosting a gala dinner with guest chefs or arranging a Q&A with a local celebrity.

Or you could offer guests an ‘on the house’ signature drink, starter, or special dish. Ask your guests to ‘pay it forward’ by donating the price of the item to the National Hospitality Day charities using a QR code.

Whatever you do, the common aim is for participating businesses to showcase the industry at its best: creative, entertaining, nourishing, engaging, at the hub of our communities, and providing jobs and income for the country.



In return you’ll be part of the movement – featured on our website, social media and PR campaign.

Your involvement will create footfall, revenue and community engagement with your business.

You’ll engage your team, showcase your business to potential recruits, and can use the day to improve employee wellbeing.

You’ll be doing your bit to fundraise for our sector’s main charities and fly the flag for our amazing industry.


National Hospitality Day is your chance to showcase your business, bring your customers and local community in to celebrate and support you and for everyone to have a day of fun and celebration.

Keep it simple and choose a fundraising mechanic that works for your business and your team.

Here are some ideas.

Pay it forward. Offer guests a freebie, whether that’s a starter, a free drink, signature cocktail or a sharing dish. In return for your generosity ask your customers to donate the equivalent value either by adding to the bill as a non-food item (we can help with this) or by asking guests to scan a QR code – (we can help with this too!).

Host an event. It can be as big or small as you like, a barbecue in the garden, special lunch service, or a bottomless brunch. Donate the proceeds to the campaign.

You can even ask the team to swap roles for the night, putting the bar staff behind the stoves, and setting the kitchen team loose front of house.

Special dishes. £1 on a pizza, 10p on a pint, £20 for a hotel room upgrade. You can promote your current offers or signature dishes by donating a portion of the proceeds to the campaign.

Donate a percentage of profit. By far the easiest way to take part is by donating a percentage of profit from the day, every penny is gratefully received.

Involve the team. Throw a team party, staff awards, family fun day, or support another local operator after work. You could even host a recruitment event on Friday afternoon to showcase your business to the local community.

Ask your suppliers to help. Your drinks or food suppliers may be able to donate product to support your fundraising – and encourage your business contacts and their families to enjoy the fun.

Match fund. If you’re a big operation you could match your teams’ fundraising and provide incentives to the most innovative and effective fundraisers. A bit of healthy inter-site competition is good for business and it’s a great way to reward high performers. We can help you get set up and even provide QR codes so each outlet can track their fundraising.

This is just the tip of the iceberg, we’ve got loads more ideas, get in touch for a chat.